It’s Official!
May 7th, 2008
Molson has announced that they have been chosen as the official supplier of beer of the Vancouver 2010 Winter Olympic games!
I feel sorry for the athletes in from Europe (and even Canada) when all they’ll be able to crack open after stepping up to the podium (if we let them that is) is a Molson Canadian.
In a deal worth between $3 and $15 million dollars Molson is securing it’s place as an official supporter along with the official diamond, bakery and heating insulation.
Multimillion dollar deals like this help take fundraising pressure off of the federal and provincial governments and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (also known as VANOC).
It’s good to see the major labels contributing to our country’s tourism and the Olympic spirit.