Colder than…
August 18th, 2009
I’m sure most Torontonians have heard about this billboard in BC by now through blogs or even local newspapers that have done stories about it today. It was designed by the minds at DraftFCB (a firm located at Yonge and Eglinton in Toronto) to go along with their “Colder than ____” campaign.
Here’s my two cents on the ad.
To those who are complaining… Lighten up!
To those who don’t care… Have yourself a beer. You’re officially COOLER (not COLDER) than those who take offense.
You could even take it as a compliment. Perhaps this sign is telling us that most Torontonians are warm and inviting… Maybe that’s a stretch. But just lighten up. Even Kathryn Gallagher Morton from Newmarket says “We actually saw the humour in it all.” That was of course after running to the National Post claiming to be upset and saying “We just thought Torontonians should know about this and make their own decision.”
Well I say, Learn to laugh at yourself or you’ll never really enjoy life.
Learning to laugh at yourself and a broad generalization about 3 million people in an attempt to sell beer are not the same thing. That ad: Dumber than most people from the east coast. Funny right? No? What’s it called? A stereotype? I guess beer drinkers are a stereo type, you’re all ike Homer Simpson… right? No? You get the point.
Many ads are based on stereo types and even rely on them to make their point. It’s just one way that advertising is created. Check out some of the other ads I have on this site. The Heineken ad about women screaming about clothing and awesome closets and the one about men being lazy and wanting to have a robot bring them their beer. How about the one about Johnnie Walker with the smooth talking Scottish actor walking through the highlands.
Not all men would care for a giant refrigerator filled with beer.
Not all women care about clothes and closets.
Not all men have a problem walking to the fridge when they want a drink.
Not all of Scotland is covered in rocks and moss.
Some advertising relies on stereo types.
Those ads never said all guys or most guys or all of Scotland or most of Scotland, they said those guys, those women and that specific place in Scotland. The Coors ad said specifically “most people from Toronto”….
Well I’m glad to say that I’m not one of those people the ad is talking about. So it’s refreshing to me to see someone pointing out that some (maybe not MOST but definitely SOME) people in this city suck.
Dude I TOTALLY want a robot to bring me beer. That would be awesome.
I think the ad is pretty funny, but then again I am not from and do not live in Toronto.
No one ever picks on Mississauga.
Some people in every city suck… what kind of argument is that?
It wasn’t an argument it was a statement. Believe what you want about those ads. My view still stands. You can get worked up about it if you want but I think it’s silly.